Our platform · Promo for independent labels · 2026
Emsig Radio
Emsig Radio sends new releases to the people who play, broadcast, write about and book electronic music off the beaten track. Labels brief a campaign, curators send it in waves, recipients listen in the browser and answer with one line before the download opens. The platform is a joint project with our label mate Ankur Sood and Pat Flanders, owner of Mindwaves Music: a promo service built for small independent labels, which the big promo tools price out, and for the underrepresented areas of electronic music. We built it and we operate it, in German and English from the first line.
- Client
- A joint project with Ankur Sood and Pat Flanders, Berlin
- Our role
- Concept, architecture, engineering, operation
- Year
- 2026
- Live
- emsigradio.com ↗
How it was realised
Emsig Radio is one platform with two faces: the public site where DJs, radio hosts, editors and bookers sign up and say what they want to hear, and the workspace where labels brief campaigns and curators send them. Labels, curators and the platform each see only their own data.
Campaigns go out in waves, with quiet hours and a cap per recipient, and every send checks the recipient's consent at that moment. Every reaction links back to the person who gave it, and the label's report shows where a release turned up afterwards: on air, in print, in playlists, each entry with evidence.
Payment, mail and hosting stay in Europe; there are no tracking cookies and no third-party scripts. Downloads can carry a watermark per recipient, switched on per campaign, because it alters somebody else's unreleased master and that decision belongs to the label.
Every product decision is written down next to the code, from the sending model to the VAT treatment, so the people who run the platform can read why it behaves the way it does.
What it solved
- Consent-first sending: a recipient hears only what fits the genres they chose, and every send can prove it.
- Reports that hold up: feedback and coverage tied to a person and a piece of evidence, not to a click count.
- Watermarking unreleased masters without making the decision for the label.
- GDPR by construction, with legal texts, retention and exports built in rather than bolted on.
Design
Up close.
Screens
In use.
